PMA is a design studio in Toronto that focuses exclusively on landscape architecture. A recognized brand in the industry with an established client base, the firm typically competes as prime consultant against larger, multi-disciplinary firms, and also provides services as sub-consultants to architects, engineers and developers. Marketing efforts and proposal work were typically undertaken by principals and/or project managers, and the firm had not previously had any personnel dedicated to marketing. Evenden & Co worked with PMA to lead their marketing effort, alleviating the principals of the day-to-day responsibility for marketing, by providing leadership for the overall process and improving the consistency and quality of the marketing effort. Evenden & Co managed PMA’s overall marketing process, including direct communication and coordination with clients, architects, engineers, and other team leaders. We led the development of a marketing operations strategy including creating a collaborative approach to marketing and sales communications, establishing go/no-go criteria for RFPs and sub-consultant invites, conducting regular review periods, and creating procedures and systems to track sales opportunities and results. In addition, Evenden & Co organized existing and reusable information, and ensured consistent updates to marketing materials including project detail sheets, CVs, and similar.
Learn more about some of the successful proposals where Evenden & Co collaborated with PMA -
Toronto Botanical Garden Master Plan Detailed Design and Phase 1 Implementation
City of Toronto Yonge St Parkettes
