Who We Are
Janine Evenden, BA
Principal
An experienced marketing and proposal leader, Janine is Principal of Evenden & Co. A graduate of the University of Toronto with more than twenty-five years of hands-on experience in the AEC sector, Janine has an in-depth understanding of the specialized marketing strategies and approaches required for the competitive, procurement-driven AEC industry. She is a collaborative, persuasive leader who is skilled at managing complex requirements, diverse teams, and competing objectives. Her expertise in distilling complex ideas and information into clear language and actionable project plans is critical to successfully implementing marketing or proposal strategies.
Virginia Weese, BA
Creative Director
Virginia leads Evenden & Co’s work in brand strategy, and content design, developing creative, unique, and high-quality visual identities for Evenden & Co’s AEC clients. A Creative Advertising Graduate with specialization in Art Direction, Virginia is skilled at translating complex organizational goals into clear, high-impact creative systems that strengthen credibility, stakeholder engagement, and long-term growth. She draws on previous experience developing national campaigns for clients including Lexus Canada, American Express, and Subway Canada at one’s Canada’s leading advertising agencies. In 2021, Virginia founded Gin Creative Studio, a strategy-led brand design practice supporting founders, cultural organizations, and growing businesses across North America.
Karen Andrews
Operations & Marketing Specialist
Karen is a skilled AEC professional with more than twenty-five years of experience working with architects, engineers, and constructors throughout Ontario. Karen’s diverse expertise across marketing, projects delivery, and operations allows her to develop user-friendly marketing operations strategies and systems that are tailored to the challenges of the AEC sector. She brings her unique combination of experience to the leadership and development of RFP responses and marketing collateral that are rooted in an in-depth understanding of the nexus between marketing and project delivery for construction. She is an exceptional collaborator who works with Evenden & Co’s clients to deliver a wide-variety of marketing initiatives, systems, and materials.
Melissa Baran
Marketing Specialist
Melissa is an experienced Business Administration professional with more than twenty years of experience working with firms across Ontario to support improved business practices and corporate operations. An Honour’s graduate of Business Administration from Durham College, Melissa has a passion for clear corporate content and a commitment to structured business procedures As a Marketing Specialist with Evenden & Co, Melissa combines her expertise with a keen eye for detail and design to develop proposals, graphics, and marketing materials that are rooted in each client’s unique brand strategy, industry positioning, and established marketing process.