Our Services

Marketing Leadership

In smaller firms it is often the Principals who do marketing and sales work.
But your time is the most valuable to the firm.

We want you to focus on what you do best and let us focus on your marketing.
Evenden & Co tailors monthly service contracts to suit your firm.

Do you value your own time?

Marketing and sales in a smaller professional services firm is fraught with contradictions. It is often the Principals that undertake the sales and marketing work, especially responding to RFPs, preparing smaller proposals for private-sector clients, or trying to find and track clients. Yet, the Principals’ time is the most valuable, and required in many other equally important places. Often then, we tend to think – once we get this project or that, once we’ve reached this target revenue, we’ll be able to hire someone to focus on marketing. But without someone to focus on the marketing, it’s nearly impossible to reach those targets.

Evenden & Co can help. We want you to focus on what you do best and let us focus on your marketing. We tailor service contracts to suit your firm.

We specialize in the day-to-day marketing work needed for professional services firms. We work with your firm to determine the best way for us to collaborate with you. Some of the things we focus on include -

  • daily or weekly functions required for an effective marketing effort

  • sourcing and preparing proposals, both for RFP and more informal responses

  • tracking and developing your sales funnel

  • building contacts and teams

  • sourcing and evaluating promotional opportunities

  • creating professional marketing materials that best highlight the strengths of the firm and your team

  • working with your existing team to prepare project presentations or reports that are clear and concise

  • preparing standard industry contracts between project team members

We sign NDAs with all our clients so you have confidence that we’re protecting your sensitive information, and especially so that we can work together comfortably to build the best marketing approach for your firm.

Proposals & RFP Responses

When your proposal gets to the selection committee it must be able to stand on its own. It must convince a committee not only that you have the right experience for their important project, but also that your firm understands their needs and requirements, believes in their goals, and can deliver a project the client can be proud of. It’s no simple task.

Evenden & Co are Proposal Specialists.
We help you respond with a proposal that speaks for itself.

Full Proposal Development

Creating a winning proposal on a restricted timeline is no easy task - especially when it isn’t your full-time job. As specialists in proposal development, we’re ready to take on the hard work for you. We work with you for all aspects of your RFP response; tailoring our involvement to best suit your needs.

This service includes -

  • managing the overall proposal process

  • working with you to determine the best team members and relevant projects

  • writing and editing, including for critical sections such as Understanding or Approach

  • preparing document layout and content (using InDesign and similar)

  • coordinating sub-consultant team

  • delivery and follow-up

  • follow-up presentations or interview material

Proposal Leadership/Writing

Is your proposal resonating with your potential clients? Did you differentiate your firm – or did your proposal sound like the many others the selection committee just read? Your proposal may be your first and only opportunity to truly make an impression on the key decision makers – and what you say is as important as how you say it.

This service includes –

  • creating targeted written content for critical sections of the RFP response

  • overhauling existing written content to ensure that your intent is clear, your writing is concise and correct, and your message targeted to this client or project

  • working with you to help develop your thoughts and intent at the outset, editing your writing for correctness and consistency

And don’t worry – we understand the compressed timeline for RFP submissions so we’re working as carefully and quickly as you.

Proposal Evaluation

Perhaps you’ve already put the hard work into creating the RFP response, but it’s an important project and you want to be sure that your proposal will stand out. Or perhaps you’ve been submitting proposal after proposal without much success. We can review what you’ve done and help you make it better. We’ll focus on your overall presentation, messaging, and clarity with specific reference to the RFP to which you’re responding.

This service includes -

  • Reviews throughout the proposal development

  • Review of final draft

  • Review of previously developed proposals

Process & Strategy

How do you raise your firm’s profile? How do you find clients?
How do you convert opportunities into sales?

Evenden & Co works with you to develop marketing processes and strategies that are personalized to your firm, getting the most out of your resources and budget.

Marketing makes clients aware of who you are and builds on your reputation and brand. Sales targets specific potential clients and works to convert them into your clients.

Both are critical but when you confuse marketing activity with sales activity, you can often find that your firm is failing to thrive.

We draw on more than twenty years’ experience helping to build marketing and sales programs to develop a targeted strategy for your firm. We build on your goals, business objectives, and your existing portfolio.

We look at all the elements of your existing process, materials, and resources and work with you to develop structured, repeatable systems, timelines, budgets, and an understanding of what resources you require to ensure a sustained, consistent marketing and sales effort that will help your business grow.

Marketing Materials

Responding quickly and professionally to a client is a critical part to making the most out of any opportunity. How your qualifications are presented can make all the difference to whether a client has the confidence to go forward with your firm.

Evenden & Co develops professional marketing materials that can be delivered quickly and easily. We’ll get to know your firm so your materials best highlight your successes or innovations and make it easy for your clients to understand the value you bring to their project.

Website

An engaging online presence is a must. We work with online website development platforms as well as established, local web developers to deliver the website that best suits your objectives, budget and schedule.

  • Leadership for the website building process

  • Coordination with providers and consultants

  • Visual content review and preparation

  • Copywriting

Presentations

Whether it’s for a marketing opportunity, a proposal interview, or an on-going project, giving an effective presentation is key to capturing interest and allowing someone to buy into your ideas.

We can work with you to build the narrative that will drive the presentation, develop engaging visuals to support your delivery, and practice with you to provide constructive feedback on your style.

  • Speaking Engagements

  • Proposal Interviews

  • Project Presentations

Marketing Collateral

Get the most out of your existing portfolio and ensure that you present an image and messaging that is clear and consistent. We develop all the online or print collateral you’ll need, including -

  • Firm profiles

  • Project profiles

  • CVs

  • Introductory presentations

  • Online brochures

Awards

Awards are an excellent way to highlight great work on an important project and expand your profile within your industry. How you prepare your award submission can have as much of an influence on whether you win as the project itself.

We can work with you to navigate the entry criteria, build the narrative and visuals, and develop the materials for submission. We can help you make your awards entry as unique and considered as the project you want to showcase.

Copywriting

Refreshing your written content is critical. Over time, it can be become stale, scattered, and inconsistent as different people contribute different parts for different reasons. We revitalize your content using a consistent voice and style, creating clear messaging that best represents your firm.

  • Marketing collateral

  • Websites

  • Presentations

  • Reports

  • Proposal content

Reports

Deliverables reports are an important step in any project, and compiling your findings, design, and recommendations into a comprehensive report is key to winning further work on the project or with the client. Usually, these reports are seen by key decision makers within an organization, and often by board members, investors and other important contacts for your firm.

We can work with you and your team to develop your report - from outline, layout, to delivery. We’ll help ensure that your firm is presenting a high-quality report, with a clear, well-written narrative and engaging visuals, that speaks to your core audience and other decision-makers.